This is the media pack for NME. The colour scheme is black and red, which generally are more manly colours. This backs up my point in their own 'key stats' because 74% of their readers, are male. So they magazine themselves are more likely to prove a colour scheme best fitted to this audience. Not only does the colour scheme reflect the audience but their use of images are more typically what you would stereotype men to be interested in. Their use of cars, playstations, xbox, becks, carling and jack daniels (which are drinks you would often find men drinking) and the use of logos such as top man, puma and fred perry.
The age of NME's average reader is 23. This suggest the magazine will use more formal language than if the average reader were still a teenager. This is because they will want to seem trendy and up to date, but on a sophisticated level, so they keep their target audience happy. They will also keep the layout of the magazine simple and easy to understand, however entertaining as typically men have a shorter attention span than women. Again, their use of images also reflects the age group because typically you have to be older to drive and drink and the high named brands cost more money, and being as old as 23 your expected to have a job.
I think the social class for this magazine would be the working class. It's not often a 23 year old man would already have worked his way up into the higher class unless he was born into it. Not only this but 'fred perry' and 'addidas' aren't brands assosiated with the higher class and the magazine has used images of t-shirts with these brand names on. Not only this but the music they talk about is the most recent and current music at the time, allowing it's audience to keep on track without having to search for themselves, which gives time for the working class you have jobs and don't get much free time for themselves.
To want to buy and read NME you have to have a great interest in music. NME themselves say 'Not surprisingly NME readers arecompletely obsessed by music.' not only this, but you will need an interest in films, fashion, cars, the latest games, games consoles and an overal interest in the magazine as a whole.
Kerrang is actually really young with a median age of 22. Having Kerrang perfect for film and games, and also mobile technologya younger profile is a big advantage as traditionally this age group is
elusive and expensive to reach. As well as music releases this makes kerrang perfect for a variety of subjects that reach it's target audience. The median age suggest the writing will be less formal in an attempt to keep up to date and interest their audience.
They use darker and simple colours such as blacks, whites and reds which suggests their audience is mainly male, however their use of purples and pinks, especially on this page suggests they also try to attract a female fan base as well. They use simple, larger font which is typically easier to read.
According to Kerrang their readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig, so an overall passion for music is something their readers need to have an interest in. Especially focusing in rock music.
They use darker and simple colours such as blacks, whites and reds which suggests their audience is mainly male, however their use of purples and pinks, especially on this page suggests they also try to attract a female fan base as well. They use simple, larger font which is typically easier to read.
According to Kerrang their readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig, so an overall passion for music is something their readers need to have an interest in. Especially focusing in rock music.
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