My target audience.

The majority of the people who answered my survey questions were female between the age of 14 and 17. Therefore my target audience will be females. However the age I am going to aim it at is 15 - 20. This is so, then I can still incorporate the main age of the people from my research, however I can also target a broader audience

This shows that my target audience are those who are aware of the different music magazines, suggesting they are
a group of people who are interested in a variety of music. 

This shows that the type of music I should focus on for my target group is Pop as 100% of the people who answered, chose this answer.

From this question, I know that my target audience would prefer to see a double page spread  that has an interview with the artist. 

From this question I know my magazine needs to have an eye catching front page, with a recent celebrity (such as one direction and jessie J) and it needs to be filled with a variety of good quality, interesting photographs. 

This shows me what my audience enjoy most about the music they listen to, which could possibly help me in deciding what I tell them about the band or singer I eventually decide to use.

My audience are most interested in the most recent boy bands.

Because most of the people in my target audience said that the music they listen to DOESN'T reflect who they are as a person, it allows me to have more freedom with what I put on my pages.

Media Packs.

Gender, age, social class and interests.

This is the media pack for NME. The colour scheme is black and red, which generally are more manly colours. This backs up my point in their own 'key stats' because 74% of their readers, are male. So they magazine themselves are more likely to prove a colour scheme best fitted to this audience. Not only does the colour scheme reflect the audience but their use of images are more typically what you would stereotype men to be interested in. Their use of cars, playstations, xbox, becks, carling and jack daniels (which are drinks you would often find men drinking) and the use of logos such as top man, puma and fred perry.

The age of NME's average reader is 23. This suggest the magazine will use more formal language than if the average reader were still a teenager. This is because they will want to seem trendy and up to date, but on a sophisticated level, so they keep their target audience happy. They will also keep the layout of the magazine simple and easy to understand, however entertaining as typically men have a shorter attention span than women. Again, their use of images also reflects the age group because typically you have to be older to drive and drink and the high named brands cost more money, and being as old as 23 your expected to have a job.

I think the social class for this magazine would be the working class. It's not often a 23 year old man would already have worked his way up into the higher class unless he was born into it. Not only this but 'fred perry' and 'addidas' aren't brands assosiated with the higher class and the magazine has used images of t-shirts with these brand names on. Not only this but the music they talk about is the most recent and current music at the time, allowing it's audience to keep on track without having to search for themselves, which gives time for the working class you have jobs and don't get much free time for themselves.

To want to buy and read NME you have to have a great interest in music. NME themselves say 'Not surprisingly NME readers arecompletely obsessed by music.' not only this, but you will need an interest in films, fashion, cars, the latest games, games consoles and an overal interest in the magazine as a whole.

Kerrang is actually really young with a median age of 22. Having  Kerrang perfect for film and games, and also mobile technology

a younger profile is a big advantage as traditionally this age group is

elusive and expensive to reach. As well as music releases this makes kerrang perfect for a variety of subjects that reach it's target audience. The median age suggest the writing will be less formal in an attempt to keep up to date and interest their audience. 


They use darker and simple colours such as blacks, whites and reds which suggests their audience is mainly male, however their use of purples and pinks, especially on this page suggests they also try to attract a female fan base as well. They use simple, larger font which is typically easier to read.


According to Kerrang their readers are the heaviest music consumers purchasing  over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig, so an overall passion for music is something their readers need to have an interest in. Especially focusing in rock music.

Double Page Spread Analysis.

This is my favourite double page spread of the three. The black and white images agasint the white background draw your eyes to the main image on the page. The text is small, however there isn't much to it making it quicker and easier for it's audience to read.
The main colour scheme is simple, just whites and blacks, which means the readers are instantly drawn to the coloured photography of the main feature.

This is a duoble page spread from the magazine NME. The colour scheme, is again very simple. They use only whites, blues and a small amount of black. Typically more male colours, suggesting they appeal to boys or quite tomboyish girls as their target audience. The text is again small and simple. Their isnt much to it, so the reader doesn't become bored whilst reading and enjoys what the magazine has to offer. The images are the main feature on the page. They use their picture to show the personality of the band and back up the information they are telling us. The band is made up of three teenage boys, linking into the colour scheme, and they are all just sat on the bed showing off their personality, opposed to their music talents.

Finally, this double page spread uses the exact same features as the other two. Again, the font is small and brief, cutting to the point and not making the reader feel overwhelmed by information. The colour scheme of the page is black and white, much like the other two, which then allows the main focus to be on the featured celebrity who stands out in red.

Contents Page Analysis.

A contents page needs a strong title, much like the front cover, so it's audience can understand where they can find the main features that they want to read. This magazine has titled it's page 'NME THIS WEEK' all in capitals and in block writing. With 'nme' writtin in red. It is bold, yet simple and eye catching, which is it's purpose.

In the center of the page there is an image of a band playing, because the magazines is featured around music, with a small writtin piece below. The text is small and simple font, nothing that stands out, so it doesn't take away from the image or the rest of the information on the page. It simple allows it's audience to get a small insight as to the type of music they are talking about in this particular issue.

Down the right hand side of the page is a list of headings grouped into particular categorys with even smaller sub headings below and page numbers. This is something found in every magazine, so inform it's audience of what they can find on each page or what page the article that they want to read is on. This is often to main point to a contents page and would take up the majority of the space, however in this magazine, they have decided to use their images as the majority of the space instead.

Down the right hand side of the page is an index, giving names of all the bands they have mentioned in this issue. It allows it's readers to have a further look into any specific bands they have taken an interest to. The rest of the information on the page is quite closed off together, whereas the index is seperate suggesting it has the least importance on the page. Not only this but it is writtin in red, opposed to the black the rest is writtin in, allowing people to witness it is there, but making clear it's importance.

The colour scheme of this page is simple. Reds, blacks and whites show quite a boyish colour scheme, it shows the type of audience they are aiming their magazine at. The image they have used also ties into this as they are in reds and blacks agasint a background of dim red lights.

The contents page of this magazine is somewhat similar to the last. At the top of the page there is the title 'contents' writtin in capitals and again with the use of only two colours. Again, being used to stand out and catch the eye of someone who may just be flicking through the magazine. Not only this but their main feature on the page is an image. Across the whole of the right hand side of the page, we can understand that Selena Gormez is the main feature for this particular issue. They also show a picture of the front cover, which she is also on, to further highlight her importance to this particular magazine. Down the left hand side of the page in small font is the page numbers and what you can expect to find no each of them, with what the magazine thinks is the most interesting writtin in bold to hightlight it. The overall colour scheme of the page suggest it's audience would stereotypically be female. They use a varitery of pinks and blacks, which also ties in with their photo as Selena is wearing a pink top with black straps either side of it.

This contents page is one from the magazine 'kerrang'. This particular contents page is quite different from the other two examples i have used. The title 'contents' is still in a bigger font than the rest of the text, however it is something eye catching. Their main eye catching feature that draws you into the page is their use of images. They have used siz images of artists to show who you can expect to be reading about on each page. The main image, which shows what you can find on page 28 is bigger than the contents. The magazine have decided to use this. I think it is a good idea because it shows it's audience that this is the contents page, rather than telling them. The rest of the information on the page is the rest of the page numbers and what you can read about, however written in simple font and quite small to. The colour scheme of the page is again, just whites and blacks however because this page has more images and variety to it, the simplicity of the colours don't take anything away from the magazine itself. It only makes the images stand out to it's audience.

Front Cover Anaylsis.

The title 'Vanity Fair' written in block capitals is put at the top of the page, in order to make it stand out and catch it's audiences attention. Not only this but the red agains't the white background gives it more stance and that's what will catch your eye. The title is usually found at the top of each magazine, for this reason.

The image shows teenage heart throb Justin Bieber. Put directly in the middle of the page, like most magazines, the medium close up allows it's audience to understand the main feature of the magazine. Not only this but the use of celebrities, especially ones as big as him, broadens the magazines audience, maybe even selling them more of this specific issue.

Around the edges of the front cover, the magazine shows sub headings and a little bit of writing to allow people to understand what other stories, apart from the main feature, they will read. Helping them to make sure it's what they are interested in.

Like every magazine, under the title there is a price and date. Always written in small font, so this isn't the main feature that it's audience see. The size they use is big enough to see, however small enough to miss. They have to hope that everything else on the front cover is good enough, that people won't care about the price.

Again with this magazine the title is at the top of the page, writtin in larger font than the rest, to allow it to stand out and catch the eye of the audience. Only this time, opposed to the quite simple style of font used in the last one, they have gone for a more varied style of font. Not only in the title but for the entire front page as well, possibly showing their audience their range of style and stories and what to expect inside.

The picture again, is a medium close up. The clothes the woman is wearing, ties in with the colour theme of the magazine. Just like the previous one did. They use faded quite cold, colours.

The price of this magazine is at the bottom of the front page, along with a barcode, however it is still the smallest thing you will find on the front cover.

This magazine front cover uses all the same aspects as the other two. There is a clear title and picture along with the sub headings and information along side of it. However, this one has a clear colour scheme to it. The use of bright pink simple font, stands out to a more specific female audience. Not only this, but to highlight the fact that the magazine is about fashion, the image doesn't follow the same colour scheme as the rest of the magazine. Standing out and empthasising the clothes the woman is wearing.