Style Sheet.

Pitch.

My magazine is a music magazine aimed at teenage girls aged between 16-21. Readers are likely to be working class and have interest in the latest boy bands, their music and their fashion. My magazine will look into the pop music of a specific band in more depth, with an interview of their career plans and further releases. It will have a simple style layout, with more variety of photographs on the page than text. In order to keep the magazine simple, yet interesting and to the point. The main font will be easy to read with no fancy effect, however still quite feminine. Where the title and cover lines will use font that is bold and stand out, as to catch the readers attention. The double page spread will show an interview with the latest boy band/singer and will discuss a new album and possibly a tour. The interview will be supported by photographs and facts about the star, letting readers get to know their favourite celebrity in more depth. 

Plan for my magazine.

Colour scheme	The kind of colour scheme I should use in my magazine is: The colour scheme I would like for my magazine is pink and blacks. I think this will be more appropriate for my target audience because it is more likely that girls will be interested in pop. Not only this but they are colours that will stand out and attract the audience.
Photography	The kinds of photography I should use in my magazine are: The kinds of photos I want to use are real images from real performance and gigs. Not only this but I want a close up for the front cover. I want my photos to be fun and show a happier side to the magazine, rather than keeping it serious.
Writing style	The style of writing and language I use should be: My target audience will be teenager, so the language needs to be intellectual however still at a fun and more modern writing style, so the target audience enjoy reading it.
Overall look	The overall look of my magazine should be: The magazine should use bright colours and should look like it is full of pop music. It should make the audience want to stop and read because hopefully it will be eye catching.
Text/picture ratio	The text to picture ratio I use in my magazine should be: There should be a high majority of photographs to give the readers something interesting to look at, however a good some of writing will be needed on the double page spread.
Fonts	The style of fonts I should use in my magazine should be: Eye catching fonts for pages where the text needs to stand out and be seen. The rest of the font will be simple and complex.

College Magazine.

This is the front cover page for a magazine that would be put around York college. The main image is a medium shot of one of the students who attend the college. It connects with the audience because it is someone of the same age, learning at the same place, meaning they can connect with it.

The title is in bold and centered at the top of the page as to stand out and attract the attention of the intended audience.

The taglines along the side tell the audience what they can expect to find if they purcase the magazine. Although the majority of the writing is white, the overall colour shceme is pink and blue. This is carried on in the contents page. The white bold writing catches the eye of it's audience and stands our against the plain background to be seen as important.

The contents page also uses the colours pink and blue continuing the overall theme of the magazine. The contents page has three images along the left hand side of the page. All images reflect an aspect of college, with the bottom one being from York College itself. The right hand side shows the tag lines with what the audience can expect to find on each page. The font is simple, bold and clear so it is easy and quick to read. Short, simple and straight to the point.

My target audience.

The majority of the people who answered my survey questions were female between the age of 14 and 17. Therefore my target audience will be females. However the age I am going to aim it at is 15 - 20. This is so, then I can still incorporate the main age of the people from my research, however I can also target a broader audience

This shows that my target audience are those who are aware of the different music magazines, suggesting they are
a group of people who are interested in a variety of music. 

This shows that the type of music I should focus on for my target group is Pop as 100% of the people who answered, chose this answer.

From this question, I know that my target audience would prefer to see a double page spread  that has an interview with the artist. 

From this question I know my magazine needs to have an eye catching front page, with a recent celebrity (such as one direction and jessie J) and it needs to be filled with a variety of good quality, interesting photographs. 

This shows me what my audience enjoy most about the music they listen to, which could possibly help me in deciding what I tell them about the band or singer I eventually decide to use.

My audience are most interested in the most recent boy bands.

Because most of the people in my target audience said that the music they listen to DOESN'T reflect who they are as a person, it allows me to have more freedom with what I put on my pages.

Media Packs.

Gender, age, social class and interests.

This is the media pack for NME. The colour scheme is black and red, which generally are more manly colours. This backs up my point in their own 'key stats' because 74% of their readers, are male. So they magazine themselves are more likely to prove a colour scheme best fitted to this audience. Not only does the colour scheme reflect the audience but their use of images are more typically what you would stereotype men to be interested in. Their use of cars, playstations, xbox, becks, carling and jack daniels (which are drinks you would often find men drinking) and the use of logos such as top man, puma and fred perry.

The age of NME's average reader is 23. This suggest the magazine will use more formal language than if the average reader were still a teenager. This is because they will want to seem trendy and up to date, but on a sophisticated level, so they keep their target audience happy. They will also keep the layout of the magazine simple and easy to understand, however entertaining as typically men have a shorter attention span than women. Again, their use of images also reflects the age group because typically you have to be older to drive and drink and the high named brands cost more money, and being as old as 23 your expected to have a job.

I think the social class for this magazine would be the working class. It's not often a 23 year old man would already have worked his way up into the higher class unless he was born into it. Not only this but 'fred perry' and 'addidas' aren't brands assosiated with the higher class and the magazine has used images of t-shirts with these brand names on. Not only this but the music they talk about is the most recent and current music at the time, allowing it's audience to keep on track without having to search for themselves, which gives time for the working class you have jobs and don't get much free time for themselves.

To want to buy and read NME you have to have a great interest in music. NME themselves say 'Not surprisingly NME readers arecompletely obsessed by music.' not only this, but you will need an interest in films, fashion, cars, the latest games, games consoles and an overal interest in the magazine as a whole.

Kerrang is actually really young with a median age of 22. Having  Kerrang perfect for film and games, and also mobile technology

a younger profile is a big advantage as traditionally this age group is

elusive and expensive to reach. As well as music releases this makes kerrang perfect for a variety of subjects that reach it's target audience. The median age suggest the writing will be less formal in an attempt to keep up to date and interest their audience. 


They use darker and simple colours such as blacks, whites and reds which suggests their audience is mainly male, however their use of purples and pinks, especially on this page suggests they also try to attract a female fan base as well. They use simple, larger font which is typically easier to read.


According to Kerrang their readers are the heaviest music consumers purchasing  over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig, so an overall passion for music is something their readers need to have an interest in. Especially focusing in rock music.

Double Page Spread Analysis.

This is my favourite double page spread of the three. The black and white images agasint the white background draw your eyes to the main image on the page. The text is small, however there isn't much to it making it quicker and easier for it's audience to read.
The main colour scheme is simple, just whites and blacks, which means the readers are instantly drawn to the coloured photography of the main feature.

This is a duoble page spread from the magazine NME. The colour scheme, is again very simple. They use only whites, blues and a small amount of black. Typically more male colours, suggesting they appeal to boys or quite tomboyish girls as their target audience. The text is again small and simple. Their isnt much to it, so the reader doesn't become bored whilst reading and enjoys what the magazine has to offer. The images are the main feature on the page. They use their picture to show the personality of the band and back up the information they are telling us. The band is made up of three teenage boys, linking into the colour scheme, and they are all just sat on the bed showing off their personality, opposed to their music talents.

Finally, this double page spread uses the exact same features as the other two. Again, the font is small and brief, cutting to the point and not making the reader feel overwhelmed by information. The colour scheme of the page is black and white, much like the other two, which then allows the main focus to be on the featured celebrity who stands out in red.